DXI / ENGINE NO. 01
Product No. 01 · The revenue driver

SalesEngine.

A complete sales funnel as a product: ads that generate demand, an AI chatbot that absorbs and qualifies it, and an e-commerce layer that closes it. Built once. Selling always.

The problem it solves

Leads are easy. Sales are the hard part.

Most businesses can buy attention. What breaks is everything after the click: enquiries pile up, staff drown, follow-up dies, and money leaks between the ad and the sale. The Sales Engine closes that gap with a system, not more staff.

Ads that sell

Blunt, direct-response campaigns built to generate conversations, not impressions.

A chatbot that closes

Our AI answers, qualifies, invoices, confirms payments, and upsells — 24/7, without breaking your team.

A store that converts

E-commerce built for how Nigerians actually buy: WhatsApp-first, payment-flexible, installment-ready.

What's inside the engine

One system. Every part of the sale.

The Sales Engine isn't one tool — it's the whole path from stranger to paying customer, built as one machine. Here's what runs inside it, and what unlocks as you scale.

Starter proves demand. Standard builds the engine that closes it. Scale brings the customers back.

Every tier includes everything to its left. Open any row for the detail.

01Unified Communications

Your customers message you everywhere — WhatsApp, Instagram, Facebook, your website. The Sales Engine pulls all of it into one place. One inbox, one conversation history per customer, no matter how they reached you. Nothing gets missed because it landed on the wrong app, and your team stops switching between five screens to answer one question.

WhatsApp, Facebook Messenger, Instagram DM and website chat — all in one inboxSTARTER and above
One unified history per customer, across every channelSTARTER and above
Never lose a message to the wrong platform againSTARTER and above
02The AI Chatbot

The engine's core. Our AI answers the moment a customer messages — 2am, Sunday, public holiday — and never makes them wait till morning. It handles the repetitive questions, separates serious buyers from browsers, and hands the ready-to-pay ones to your team. Every enquiry it touches becomes a contact you keep.

Instant replies, 24/7, on every channelSTARTER and above
Answers common questions automatically — price, stock, delivery, locationSTARTER and above
Qualifies buyers before your team spends a minute on themSTARTER and above
Quotes, invoices, confirms payment and upsells inside the chatSTANDARD and above
Smooth handoff to a human when the conversation needs oneSTARTER and above
03Multi-User Access

One person can't hold a growing sales operation. The Sales Engine lets your whole team work the same inbox without stepping on each other — assign conversations, set who can see and do what, and know exactly who handled which customer.

Multiple team members in the same inboxSTANDARD and above
Roles and permissions — control who sees and does whatSTANDARD and above
Assign conversations to specific staffSTANDARD and above
Full accountability — see who replied to whomSTANDARD and above
04Lead Capture & CRM

A walk-in who leaves, leaves nothing. Every conversation through the Sales Engine becomes a saved customer record — contact details, what they asked, what they bought, when. Your customer list stops living in one person's phone and becomes an asset the business owns.

Every conversation saved as a customer recordSTARTER and above
Contact details captured automaticallySTARTER and above
Full history per customer — asked, bought, whenSTANDARD and above
Tag and segment customers: new, repeat, high-value, coldSCALE and above
05Advertising That Starts Conversations

Likes don't pay salaries. Our ads are built to start conversations and drive sales, not collect vanity metrics. And they don't stop at the first click — we follow up with the people who showed interest and didn't buy, and find new people who look like your best customers.

Direct-response ads on Meta and Google, built to drive chatsSTARTER and above
Retargeting — follow up with people who clicked or messaged but didn't buySTANDARD and above
Lookalike audiences — find new people like your best customersSCALE and above
Full tracking and pixel setup so every naira is measurableSTARTER and above
06The Store

A storefront built for how your customers actually buy: mobile-first, WhatsApp-first, payment-flexible. Your catalogue with prices and images, a checkout that works, and a chat button on every page that feeds straight back into your unified inbox.

Conversion-built landing page or storefrontSTARTER and above
Full product catalogue — prices, images, descriptionsSTANDARD and above
Multi-line e-commerce for a bigger rangeSCALE and above
Mobile-first, chat-connected on every pageSTARTER and above
07Payments & Commerce

From “how much?” to “payment confirmed” without leaving the conversation. The engine quotes, invoices and takes payment in-chat and on-site, through the rails your customers already use.

In-chat and on-site payment — quote, invoice, confirmSTANDARD and above
Order tracking and confirmationSTANDARD and above
Local payment rails, installment-readySTANDARD and above
08Retention & Re-Engagement

You fought to win a customer once. The Scale engine makes sure you speak to them again. When new stock lands or an offer drops, reach every past buyer at once — and let automated follow-ups do the reminding your team forgets to.

Broadcast campaigns — message past customers when stock or offers dropSCALE and above
Automated follow-ups — post-purchase, abandoned enquiriesSCALE and above
Segmented messaging — right message, right customer groupSCALE and above
09Automation & Workflows

The engine does the remembering. Instant acknowledgements, rules that route each conversation to the right place, and follow-up triggers so nothing slips through while your team sleeps.

Auto-replies and instant acknowledgementsSTARTER and above
Routing rules — right conversation, right personSTANDARD and above
Follow-up reminders and triggersSCALE and above
10Reporting & Analytics

“The ads are working, I think” is not a report. The Sales Engine shows you exactly what's happening: enquiries, response times, conversions, what a customer costs, what they're worth, and which channel brings your best buyers — in one dashboard, with a monthly summary you can actually act on.

Core dashboard — enquiries, response times, conversionsSTANDARD and above
Cost per lead and customer valueSTANDARD and above
Channel performance — which platform brings the best buyersSTANDARD and above
Advanced analytics and monthly strategy reportSCALE and above
11Managed by DXI

You didn't start your business to become a marketer. Every tier is managed by DXI — setup, daily optimisation, ad management, creative testing and continuous chatbot tuning. A team accountable for the numbers, not just a tool you're handed and left to figure out.

Full setup, optimisation and daily managementSTARTER and above
Ad management and creative testingSTARTER and above
Ongoing chatbot tuningSTARTER and above
A dedicated strategist and weekly optimisationSCALE and above
Pricing

Pick your engine

Three tiers, published. One-off build, then a monthly that covers management and your always-on AI chatbot.

TIER / STARTERNO. 01

Prove Demand

₦1.5M BUILD
THEN ₦600K/MO
▸ Conversion landing page▸ WhatsApp AI chatbot — answers & qualifies▸ Direct-response ad campaigns
THE FIRST FUNNEL
TIER / STANDARDNO. 02

Build the Engine

₦3M BUILD
THEN ₦1.2M/MO
▸ Full e-commerce website▸ Chatbot that closes, invoices & upsells▸ Multi-platform campaigns + WhatsApp ads
THE FLAGSHIP
TIER / SCALENO. 03

Own the Market

₦5M BUILD
THEN ₦2.3M/MO
▸ Multi-line e-commerce▸ Chatbot + broadcast CRM — sells & re-sells▸ All platforms + creator distribution
THE FULL MACHINE
Starter's chatbot answers. Standard's sells. Scale's sells and brings customers back.
Which tier fits me?
Proof, not promises

Proof: the engine, running live

A Lagos electronics retailer on the full Sales Engine — named on request in conversation.

₦81
COST PER QUALIFIED LEAD
direct-response campaigns for trusted phone brands
450+
SALES CONVERSATIONS
absorbed by the chatbot within days of launch
48HRS
TO 300+ INBOUND MESSAGES
demand proved — then we built the capacity to hold it
Questions

Before you ask

What does the monthly fee cover?

Campaign management, creative refresh, account management, reporting, and your AI chatbot subscription — the always-on sales channel. Ad spend is separate, funded by you, and paid directly to the platforms.

Do I own the website?

Yes — your website, domain, content, and ad accounts are yours, including if you leave. The chatbot runs on the DXI platform under subscription, like any software you subscribe to.

How fast can we launch?

It depends on the tier and your inputs (products, brand assets, approvals). We agree the timeline in writing at the blueprint stage before anything is built.

Do you guarantee results?

We agree targets and review them with you monthly — and our case studies are real. But nobody can honestly guarantee advertising outcomes, and we won't pretend to. We'd rather show you the numbers.

Ready to stop leaking sales?

Tell us about your business. We'll tell you which tier fits — honestly.