Whatadeal
Brand Redesign & Public Relations
Overview
Achievement
Positive newspaper coverage from the launch event
Increased traffic to the Whatadeal website
Smooth and successful rebrand from Deelaa to Whatadeal
About Project
To successfully rebrand the company from Deelaa to Whatadeal and generate significant positive media attention and online engagement.
Challenges
* Building public awareness and trust around the new Whatadeal brand following the transition from Deelaa * Securing strong media attention in a crowded and competitive consumer market * Driving sustained online engagement within limited time and budget constraints
Focus
To successfully rebrand Deelaa to Whatadeal while generating positive media attention and strong online engagement.
Impact
Result so far
Building public awareness and trust around the new Whatadeal brand following the transition from Deelaa
Securing strong media attention in a crowded and competitive consumer market
Driving sustained online engagement within limited time and budget constraints
