Purch
Digital Marketing & Brand Management
Overview
Achievement
Increased brand awareness by 40%
Improved user engagement by 60%
About Project
This project aims to digitally transform Purch Electronics & Gadgets, drive brand visibility through high-impact live events, and implement a strong sales strategy to boost engagement, conversions, and long-term growth.
Challenges
Resistance to change when adopting new digital tools and processes Budget limitations affecting the scale of digital upgrades and live events Integrating new digital systems with existing sales and operational workflows Attracting and retaining the right audience during live events Maintaining consistent brand messaging across digital, event, and sales channels Measuring ROI and accurately tracking performance across multiple touchpoints
Focus
Driving digital growth for Purch Electronics & Gadgets through technology, live experiences, and a results-focused sales strategy.
Impact
Result so far
The Inverter Cassette AC unveiling generated strong media attention and customer demand
Purch CSR Day increased brand trust and strengthened community goodwill
Targeted content improved sales performance and lead conversion for high-value products
