Erisco
Digital Marketing
Digital Marketing Campaign By DXI Markeing
Overview
Achievement
Increased brand awareness by 40%
Improved user engagement by 60%
About Project
The Erisco digital marketing campaign was designed to strengthen brand awareness while strategically highlighting the company’s NPOM award achievement. The campaign focused on positioning Erisco as a trusted and credible household brand by showcasing the award as proof of quality, consistency, and industry recognition. Through targeted digital channels, the campaign amplified public visibility, reinforced consumer confidence, and communicated Erisco’s commitment to excellence to a wider audience.
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Challenges
* Limited audience awareness and understanding of the NPOM award, requiring additional public education on its significance * Difficulty reaching the right target audience due to digital content saturation and high competition from similar consumer brands * Budget and time constraints that restricted campaign scale, frequency, and overall reach * Challenges in maintaining consistent messaging across digital channels while accurately representing the award and brand values
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Overall Campaign Results
YouTube Campaign Result
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Focus
This campaign positions DXI Marketing as a results driven digital partner, strategically amplifying Erisco’s NPOM award to build brand credibility, increase public trust, and drive nationwide brand awareness through clear, impactful digital storytelling.
Impact
Result so far
Record-Breaking Impressions
The campaign achieved over 4 million impressions across all digital channels.
This represents the highest impression count the brand has ever achieved for any single campaign.
This massive reach significantly increased brand visibility within the target demographic.
